https://www.hoettler.com/en/blog Thoughts on software, AI, process and SMEs. en-US Tue, 23 Jun 2026 00:00:00 GMT https://www.hoettler.com/en/blog/psychology-of-money-housel https://www.hoettler.com/en/blog/psychology-of-money-housel Tue, 23 Jun 2026 00:00:00 GMT Books The book isn’t the subject — a question is: why do people fall hardest right after they’ve made it? On wealth that eats itself, from the lone speculator to family businesses to Fukuyama’s “End of History.” https://www.hoettler.com/en/blog/why-software-projects-fail https://www.hoettler.com/en/blog/why-software-projects-fail Sun, 21 Jun 2026 00:00:00 GMT Strategy & Business Why so many software projects run over budget and behind schedule, and why unclear requirements are almost always the real cause. With the latest figures. https://www.hoettler.com/en/blog/why-ai-isnt-interesting-yet https://www.hoettler.com/en/blog/why-ai-isnt-interesting-yet Sat, 20 Jun 2026 00:00:00 GMT Thoughts An opinion: we're judging AI at demo prices, not real prices. Until the cost reaches the customer, we can't see which applications actually hold up. https://www.hoettler.com/en/blog/1984-orwell https://www.hoettler.com/en/blog/1984-orwell Fri, 19 Jun 2026 00:00:00 GMT Books Re-read with a tech lens. Why 1984 is less a prediction than a tool — and where the parallels to today hold up, and where they don't. https://www.hoettler.com/en/blog/ai-tool-not-miracle https://www.hoettler.com/en/blog/ai-tool-not-miracle Wed, 17 Jun 2026 00:00:00 GMT AI & Digitalization The AI boom is burning capital and electricity at a historic scale — while nearly half of corporate projects fail before they reach production. Why AI is a powerful tool but not a miracle, and how SMEs use it as an amplifier instead of a replacement. https://www.hoettler.com/en/blog/fear-is-not-a-probability https://www.hoettler.com/en/blog/fear-is-not-a-probability Tue, 16 Jun 2026 00:00:00 GMT Digital Psychology Your brain reads loudness as probability — and panics on every bad day. Here's how to separate signal from noise and decide in a calibrated way. https://www.hoettler.com/en/blog/the-algorithm-mcneill https://www.hoettler.com/en/blog/the-algorithm-mcneill Sun, 14 Jun 2026 00:00:00 GMT Books A former Tesla President distills Musk’s five-step algorithm. Compelling — but how much of it actually transfers to a normal company, without Musk’s budget and risk appetite? https://www.hoettler.com/en/blog/digital-sovereignty-europe https://www.hoettler.com/en/blog/digital-sovereignty-europe Sat, 13 Jun 2026 00:00:00 GMT AI & Digitalization A thought experiment: one US directive switches off two frontier AI models worldwide. A field guide to Europe's dependency — and the barriers we have to remove to build our own. https://www.hoettler.com/en/blog/hybris-krause-trappe https://www.hoettler.com/en/blog/hybris-krause-trappe Fri, 08 May 2026 00:00:00 GMT Books An archaeogeneticist tells human history from ancient bones: constant migration, constant mixing — and a sober warning about “Homo hybris.” https://www.hoettler.com/en/blog/geo-and-ai-seo https://www.hoettler.com/en/blog/geo-and-ai-seo Sat, 28 Mar 2026 00:00:00 GMT AI & Automation SEO alone is no longer enough. If your business is invisible in AI search engines, you're losing customers. This guide shows how GEO, llms.txt and AI SEO get you found in ChatGPT, Perplexity and Google AI Overviews. https://www.hoettler.com/en/blog/ai-tools-for-business https://www.hoettler.com/en/blog/ai-tools-for-business Sat, 28 Mar 2026 00:00:00 GMT AI & Automation Which AI tools are actually worth it for businesses? From ChatGPT to n8n to specialized sales AIs – this guide covers 25 tools with concrete use cases, costs, and ROI per department. https://www.hoettler.com/en/blog/dark-patterns-vs-ethical-design https://www.hoettler.com/en/blog/dark-patterns-vs-ethical-design Thu, 05 Feb 2026 00:00:00 GMT Digital Psychology Learn the difference between manipulative and ethical design patterns. With examples and decision framework. https://www.hoettler.com/en/blog/situational-leadership https://www.hoettler.com/en/blog/situational-leadership Mon, 02 Feb 2026 00:00:00 GMT Leadership & Teams One leadership style doesn't fit all. Learn the Situational Leadership Model and how to adapt your style to the person, task, and context. https://www.hoettler.com/en/blog/burnout-prevention https://www.hoettler.com/en/blog/burnout-prevention Thu, 29 Jan 2026 00:00:00 GMT Productivity Tech professionals have one of the highest burnout rates. Learn to recognize the warning signs in yourself and your team – and what you can do to prevent it. https://www.hoettler.com/en/blog/setting-priorities https://www.hoettler.com/en/blog/setting-priorities Mon, 26 Jan 2026 00:00:00 GMT Productivity Everything is important, nothing has time – the daily reality of tech leaders. Learn frameworks like Eisenhower, RICE, and MoSCoW to finally do the right things first. https://www.hoettler.com/en/blog/making-decisions https://www.hoettler.com/en/blog/making-decisions Thu, 22 Jan 2026 00:00:00 GMT Leadership & Teams The quality of your decisions determines the quality of your results. Learn frameworks like RAPID, 10/10/10, and OODA for better decisions in tech teams. https://www.hoettler.com/en/blog/decision-fatigue https://www.hoettler.com/en/blog/decision-fatigue Mon, 19 Jan 2026 00:00:00 GMT Productivity The more decisions you make, the worse they get. Learn how decision fatigue works and how you as a tech leader can combat it. https://www.hoettler.com/en/blog/cognitive-biases-in-project-management https://www.hoettler.com/en/blog/cognitive-biases-in-project-management Thu, 15 Jan 2026 00:00:00 GMT Productivity Planning fallacy, confirmation bias, sunk cost fallacy – cognitive biases systematically sabotage projects. Here's how to recognize and avoid them. https://www.hoettler.com/en/blog/stakeholder-management https://www.hoettler.com/en/blog/stakeholder-management Mon, 12 Jan 2026 00:00:00 GMT Leadership & Teams 80% of project problems are people problems. Learn how to identify stakeholders, understand their interests, and create win-win situations. https://www.hoettler.com/en/blog/reverse-mentoring https://www.hoettler.com/en/blog/reverse-mentoring Thu, 08 Jan 2026 00:00:00 GMT Leadership & Teams Traditional mentoring flows from top to bottom. Reverse mentoring flips that – and brings fresh perspectives to leadership. Here's how it works. https://www.hoettler.com/en/blog/unconscious-bias https://www.hoettler.com/en/blog/unconscious-bias Mon, 05 Jan 2026 00:00:00 GMT Leadership & Teams We all have blind spots. Learn how unconscious bias works in tech teams – in hiring, promotions, and daily decisions – and what you can do about it. https://www.hoettler.com/en/blog/error-culture https://www.hoettler.com/en/blog/error-culture Thu, 01 Jan 2026 00:00:00 GMT Leadership & Teams Blame game or learning culture? A positive error culture distinguishes innovative from stagnating companies. Here's how to build one. https://www.hoettler.com/en/blog/conflict-management-in-teams https://www.hoettler.com/en/blog/conflict-management-in-teams Mon, 29 Dec 2025 00:00:00 GMT Leadership & Teams Conflicts aren't the problem – how we handle them is. Learn how to use conflicts constructively instead of avoiding them. https://www.hoettler.com/en/blog/conflict-management https://www.hoettler.com/en/blog/conflict-management Thu, 25 Dec 2025 00:00:00 GMT Leadership & Teams Conflicts are inevitable – how you handle them determines your team's success. Learn techniques for constructive conflict resolution and how to act as a mediator. https://www.hoettler.com/en/blog/constructive-criticism https://www.hoettler.com/en/blog/constructive-criticism Mon, 22 Dec 2025 00:00:00 GMT Communication Criticism can motivate or destroy – the difference lies in how you deliver it. Learn techniques for constructive criticism that leads to improvement. https://www.hoettler.com/en/blog/giving-feedback https://www.hoettler.com/en/blog/giving-feedback Thu, 18 Dec 2025 00:00:00 GMT Communication Good feedback is a turbo for development. Bad feedback destroys motivation and trust. Learn frameworks like SBI and COIN for constructive feedback. https://www.hoettler.com/en/blog/active-listening https://www.hoettler.com/en/blog/active-listening Mon, 15 Dec 2025 00:00:00 GMT Communication Most people listen to respond – not to understand. Learn the techniques of active listening and how they transform your communication. https://www.hoettler.com/en/blog/from-developer-to-tech-lead https://www.hoettler.com/en/blog/from-developer-to-tech-lead Thu, 11 Dec 2025 00:00:00 GMT Leadership & Teams The path from Senior Developer to Tech Lead. Which skills you need, typical mistakes and how to successfully lead teams. https://www.hoettler.com/en/blog/asynchronous-communication https://www.hoettler.com/en/blog/asynchronous-communication Mon, 08 Dec 2025 00:00:00 GMT Productivity Synchronous meetings destroy productivity. Learn how asynchronous communication makes your team more efficient and enables deep work. https://www.hoettler.com/en/blog/mob-programming https://www.hoettler.com/en/blog/mob-programming Thu, 04 Dec 2025 00:00:00 GMT Leadership & Teams One computer, one driver, the whole team. Mob Programming sounds inefficient – but often it's faster and produces better code. Here's how it works. https://www.hoettler.com/en/blog/flow-state-for-developers https://www.hoettler.com/en/blog/flow-state-for-developers Mon, 01 Dec 2025 00:00:00 GMT Productivity Flow is the state of highest productivity. Learn the science behind it and practical techniques to regularly get into flow as a developer. https://www.hoettler.com/en/blog/deep-work https://www.hoettler.com/en/blog/deep-work Thu, 27 Nov 2025 00:00:00 GMT Productivity Shallow work fills the day, deep work delivers results. Learn Cal Newport's principles for concentrated work in the tech industry. https://www.hoettler.com/en/blog/why-technical-excellence-alone-doesnt-create-wealth https://www.hoettler.com/en/blog/why-technical-excellence-alone-doesnt-create-wealth Mon, 24 Nov 2025 00:00:00 GMT AI & Automation Markets don't reward complexity – they reward outcomes. Why the best experts rarely become the wealthiest. https://www.hoettler.com/en/blog/sales-gamification https://www.hoettler.com/en/blog/sales-gamification Thu, 20 Nov 2025 00:00:00 GMT Digital Psychology CRMs are excellent reporting tools – but terrible motivation tools. How sales gamification bridges the gap between pipeline reviews. https://www.hoettler.com/en/blog/pricing-psychology-for-saas https://www.hoettler.com/en/blog/pricing-psychology-for-saas Mon, 17 Nov 2025 00:00:00 GMT Strategy & Business Pricing isn't math – it's psychology. Learn the cognitive principles behind successful SaaS pricing strategies. https://www.hoettler.com/en/blog/jobs-to-be-done https://www.hoettler.com/en/blog/jobs-to-be-done Thu, 13 Nov 2025 00:00:00 GMT Strategy & Business People don't buy products – they hire them to get a job done. The JTBD framework revolutionizes product development and marketing. https://www.hoettler.com/en/blog/odoo-crm-outreach-architecture https://www.hoettler.com/en/blog/odoo-crm-outreach-architecture Mon, 10 Nov 2025 00:00:00 GMT Odoo & CRM Architecture, data model, mail handling, and design decisions of the Odoo CRM Outreach Campaigns module. Written for Odoo developers and technical evaluators. https://www.hoettler.com/en/blog/multiple-smtp-senders-in-odoo-crm https://www.hoettler.com/en/blog/multiple-smtp-senders-in-odoo-crm Thu, 06 Nov 2025 00:00:00 GMT Odoo & CRM How to configure multiple sender addresses and SMTP servers in Odoo 18 CRM for better deliverability and personalized outreach. https://www.hoettler.com/en/blog/cold-email-templates-for-odoo-crm https://www.hoettler.com/en/blog/cold-email-templates-for-odoo-crm Mon, 03 Nov 2025 00:00:00 GMT Odoo & CRM How to write effective cold email templates for Odoo CRM Outreach. With concrete examples, placeholder reference, and tips for better reply rates. https://www.hoettler.com/en/blog/do-not-contact-gdpr-compliance-in-odoo https://www.hoettler.com/en/blog/do-not-contact-gdpr-compliance-in-odoo Thu, 30 Oct 2025 00:00:00 GMT Odoo & CRM How to manage opt-outs cleanly with the Do Not Contact system in Odoo CRM Outreach and run GDPR-compliant cold email outreach. https://www.hoettler.com/en/blog/agency-outreach-with-odoo-crm https://www.hoettler.com/en/blog/agency-outreach-with-odoo-crm Mon, 27 Oct 2025 00:00:00 GMT Odoo & CRM Practical workflow for agencies and consultancies: How a 5–15 person team uses Odoo Community Edition for structured outbound sales. https://www.hoettler.com/en/blog/ai-governance-framework-for-smbs https://www.hoettler.com/en/blog/ai-governance-framework-for-smbs Thu, 23 Oct 2025 00:00:00 GMT AI & Automation As AI adoption grows, governance becomes mandatory. A practical framework for responsible AI use in small and medium businesses. https://www.hoettler.com/en/blog/leading-human-agent-teams https://www.hoettler.com/en/blog/leading-human-agent-teams Mon, 20 Oct 2025 00:00:00 GMT Leadership & Teams 48% of employees would accept an AI manager. How tech leaders successfully manage mixed teams of humans and AI agents. https://www.hoettler.com/en/blog/multi-agent-systems-for-smbs https://www.hoettler.com/en/blog/multi-agent-systems-for-smbs Thu, 16 Oct 2025 00:00:00 GMT AI & Automation Marketing agent negotiates with finance agent, sales agent coordinates with support. How multi-agent systems automate complex business processes. https://www.hoettler.com/en/blog/ai-pcs-for-enterprises https://www.hoettler.com/en/blog/ai-pcs-for-enterprises Mon, 13 Oct 2025 00:00:00 GMT AI & Automation AI PCs bring AI processing directly to the desktop. Learn when the investment pays off and which use cases provide real value. https://www.hoettler.com/en/blog/seo-for-tech-blogs https://www.hoettler.com/en/blog/seo-for-tech-blogs Thu, 09 Oct 2025 00:00:00 GMT Strategy & Business Free keyword research methods for developers and tech bloggers. With step-by-step guide. https://www.hoettler.com/en/blog/technical-seo-checklist https://www.hoettler.com/en/blog/technical-seo-checklist Mon, 06 Oct 2025 00:00:00 GMT Strategy & Business Crawling, Core Web Vitals, Schema Markup - everything developers need to know about technical SEO. With code examples. https://www.hoettler.com/en/blog/digital-sovereignty-for-enterprises https://www.hoettler.com/en/blog/digital-sovereignty-for-enterprises Thu, 02 Oct 2025 00:00:00 GMT Strategy & Business The EU is serious about digital independence. What this means for your cloud strategy, AI decisions, and software choices. https://www.hoettler.com/en/blog/post-quantum-cryptography https://www.hoettler.com/en/blog/post-quantum-cryptography Mon, 29 Sep 2025 00:00:00 GMT Cybersecurity Quantum computers will break classical encryption. Timeline, concrete risks, and migration plan for IT decision makers. https://www.hoettler.com/en/blog/zero-trust-security https://www.hoettler.com/en/blog/zero-trust-security Thu, 25 Sep 2025 00:00:00 GMT Cybersecurity Trust no one, verify everything. How Zero Trust replaces traditional perimeter security and how to implement it in SMBs.