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    <title>Jonas Höttler – Blog</title>
    <link>https://www.hoettler.com/en/blog</link>
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    <description>Thoughts on software, AI, process and SMEs.</description>
    <language>en-US</language>
    <lastBuildDate>Wed, 12 Aug 2026 00:00:00 GMT</lastBuildDate>
    <item>
      <title>Buy the Books You Will Never Read</title>
      <link>https://www.hoettler.com/en/blog/buy-books-you-will-never-read-antilibrary</link>
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      <pubDate>Wed, 12 Aug 2026 00:00:00 GMT</pubDate>
      <category>Books</category>
      <description>An unread book is not a failed read. It is a purchased option on a question you do not have yet. Why a shelf does something no folder, no store account and no chat window can do. With two drawn scenes to scroll through.</description>
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      <content:encoded><![CDATA[<p><img src="https://www.hoettler.com/images/blog/buecher-kaufen-antibibliothek-cover-en.webp" alt="A shelf of grey book spines with a single spine pulled up out of the row in the accent colour" /></p><p>An unread book is not a failed read. It is a purchased option on a question you do not have yet. Why a shelf does something no folder, no store account and no chat window can do. With two drawn scenes to scroll through.</p>]]></content:encoded>
    </item>
    <item>
      <title>Spider-Man in the Cockpit: When Success Is Only Administered</title>
      <link>https://www.hoettler.com/en/blog/administered-success-bmw-spider-man</link>
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      <pubDate>Mon, 10 Aug 2026 00:00:00 GMT</pubDate>
      <category>Strategie &amp; Business</category>
      <description>BMW is playing film promos on the screens of cars that cost 100,000 euros. Two weeks earlier, its automotive margin fell to 2.3 percent. Both are the same story. With an interactive timeline from 2020 to today.</description>
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      <content:encoded><![CDATA[<p><img src="https://www.hoettler.com/images/blog/verwalteter-erfolg-bmw-cover-en.webp" alt="BMW automotive margin curve falling in grey from its 2021 peak and then in the accent colour down to 2.3 percent, where it ends inside a display showing a play symbol" /></p><p>BMW is playing film promos on the screens of cars that cost 100,000 euros. Two weeks earlier, its automotive margin fell to 2.3 percent. Both are the same story. With an interactive timeline from 2020 to today.</p>]]></content:encoded>
    </item>
    <item>
      <title>It Has Never Been This Cheap to Be Wrong</title>
      <link>https://www.hoettler.com/en/blog/never-been-this-cheap-to-be-wrong</link>
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      <pubDate>Wed, 05 Aug 2026 00:00:00 GMT</pubDate>
      <category>Thoughts</category>
      <description>Everyone talks about how cheap building has become. That is the boring half. The interesting half: being wrong costs almost nothing now. Why this is the best time to build something of your own, why responsibility feels lighter than expected, and why one recommendation beats a year of posting.</description>
      <enclosure url="https://www.hoettler.com/images/blog/es-war-nie-billiger-sich-zu-irren-cover-en.webp" type="image/webp" length="0" />
      <media:content url="https://www.hoettler.com/images/blog/es-war-nie-billiger-sich-zu-irren-cover-en.webp" medium="image" type="image/webp" />
      <media:thumbnail url="https://www.hoettler.com/images/blog/es-war-nie-billiger-sich-zu-irren-cover-en.webp" />
      <content:encoded><![CDATA[<p><img src="https://www.hoettler.com/images/blog/es-war-nie-billiger-sich-zu-irren-cover-en.webp" alt="Ink drawing: one large feedback loop breaking into twenty-four small ones, most of them ending in a cross." /></p><p>Everyone talks about how cheap building has become. That is the boring half. The interesting half: being wrong costs almost nothing now. Why this is the best time to build something of your own, why responsibility feels lighter than expected, and why one recommendation beats a year of posting.</p>]]></content:encoded>
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    <item>
      <title>The Disappointment Was Priced In</title>
      <link>https://www.hoettler.com/en/blog/disappointment-was-priced-in</link>
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      <pubDate>Fri, 24 Jul 2026 00:00:00 GMT</pubDate>
      <category>Thoughts</category>
      <description>Thousands of companies bought expensive workflows that fell over after nine months. Now they say the technology does not deliver. Both were predictable, and both say more about the market of 2024 than about those companies. Why the frustration is not a result but a date.</description>
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      <media:content url="https://www.hoettler.com/images/blog/enttaeuschung-war-eingepreist-cover-en.webp" medium="image" type="image/webp" />
      <media:thumbnail url="https://www.hoettler.com/images/blog/enttaeuschung-war-eingepreist-cover-en.webp" />
      <content:encoded><![CDATA[<p><img src="https://www.hoettler.com/images/blog/enttaeuschung-war-eingepreist-cover-en.webp" alt="A J-curve dipping below the zero line with a red cross at the trough and the climb out drawn in the accent colour: the dip is not the verdict" /></p><p>Thousands of companies bought expensive workflows that fell over after nine months. Now they say the technology does not deliver. Both were predictable, and both say more about the market of 2024 than about those companies. Why the frustration is not a result but a date.</p>]]></content:encoded>
    </item>
    <item>
      <title>The Sun Is a Blank Page, and Plato Was Still Right</title>
      <link>https://www.hoettler.com/en/blog/platos-cave-the-sun-is-a-blank-page</link>
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      <pubDate>Fri, 17 Jul 2026 00:00:00 GMT</pubDate>
      <category>Gedanken</category>
      <description>We never see the thing, only its shadow. Models, data, renderings. Plato's cave says: get out, climb to the sun. But the ascent doesn't free you from shadows. It gives you a better fire. Knowledge isn't leaving the cave. Knowledge is casting sharper, repeatable shadows. And the thing with no shadow at all, the sun itself? A blank page.</description>
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      <media:content url="https://www.hoettler.com/images/blog/hoehlengleichnis-platon-cover-en.webp" medium="image" type="image/webp" />
      <media:thumbnail url="https://www.hoettler.com/images/blog/hoehlengleichnis-platon-cover-en.webp" />
      <content:encoded><![CDATA[<p><img src="https://www.hoettler.com/images/blog/hoehlengleichnis-platon-cover-en.webp" alt="Pen-and-ink line drawing: on the right, a fire casts, via two small cut-out objects, the greatly magnified shadows of a figure and a jar onto a wall." /></p><p>We never see the thing, only its shadow. Models, data, renderings. Plato's cave says: get out, climb to the sun. But the ascent doesn't free you from shadows. It gives you a better fire. Knowledge isn't leaving the cave. Knowledge is casting sharper, repeatable shadows. And the thing with no shadow at all, the sun itself? A blank page.</p>]]></content:encoded>
    </item>
    <item>
      <title>Why Every Place Looks the Same, and Why That's Not a Design Failure</title>
      <link>https://www.hoettler.com/en/blog/why-every-place-looks-the-same</link>
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      <pubDate>Tue, 14 Jul 2026 00:00:00 GMT</pubDate>
      <category>Thoughts</category>
      <description>White, light oak, rounded corners, a plant. The Apple Store, the coworking space, the dentist, your landing page. The obvious explanation, that designers got lazy, is wrong. The real one is worse: optimisation is a beauty machine. It just can't see what it can't measure.</description>
      <enclosure url="https://www.hoettler.com/images/blog/warum-jeder-ort-gleich-aussieht-cover-en.webp" type="image/webp" length="0" />
      <media:content url="https://www.hoettler.com/images/blog/warum-jeder-ort-gleich-aussieht-cover-en.webp" medium="image" type="image/webp" />
      <media:thumbnail url="https://www.hoettler.com/images/blog/warum-jeder-ort-gleich-aussieht-cover-en.webp" />
      <content:encoded><![CDATA[<p><img src="https://www.hoettler.com/images/blog/warum-jeder-ort-gleich-aussieht-cover-en.webp" alt="Ink drawing in the house style: on the left a hand-drawn row of shops, every one different; on the right the same row as a perfect grid of identical boxes." /></p><p>White, light oak, rounded corners, a plant. The Apple Store, the coworking space, the dentist, your landing page. The obvious explanation, that designers got lazy, is wrong. The real one is worse: optimisation is a beauty machine. It just can't see what it can't measure.</p>]]></content:encoded>
    </item>
    <item>
      <title>The Smartest Guys in the Room: why the smartest guys are always the last to notice</title>
      <link>https://www.hoettler.com/en/blog/smartest-guys-in-the-room-enron</link>
      <guid isPermaLink="true">https://www.hoettler.com/en/blog/smartest-guys-in-the-room-enron</guid>
      <pubDate>Sun, 12 Jul 2026 00:00:00 GMT</pubDate>
      <category>Books</category>
      <description>Enron didn't die of fraud. It died of a company that had trained itself out of hearing the word no. A reading note on Jeff Skilling as Achilles. And on what that has to do with Nvidia's $42 billion and the memo nobody wants to write.</description>
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      <media:content url="https://www.hoettler.com/images/blog/smartest-guys-in-the-room-cover-en.webp" medium="image" type="image/webp" />
      <media:thumbnail url="https://www.hoettler.com/images/blog/smartest-guys-in-the-room-cover-en.webp" />
      <content:encoded><![CDATA[<p><img src="https://www.hoettler.com/images/blog/smartest-guys-in-the-room-cover-en.webp" alt="Reading note on The Smartest Guys in the Room: a monumental column split by a molten crack at its base" /></p><p>Enron didn't die of fraud. It died of a company that had trained itself out of hearing the word no. A reading note on Jeff Skilling as Achilles. And on what that has to do with Nvidia's $42 billion and the memo nobody wants to write.</p>]]></content:encoded>
    </item>
    <item>
      <title>“The World Has Changed” Is Not a Diagnosis. It's a Negotiating Move.</title>
      <link>https://www.hoettler.com/en/blog/the-world-has-changed</link>
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      <pubDate>Fri, 10 Jul 2026 00:00:00 GMT</pubDate>
      <category>Thoughts</category>
      <description>VW is halving its model range, and the works council speaks of disrespect. The convenient reading is that someone here refuses to accept that the world changes. It is wrong. And wrong in a way that reveals more about us than about Wolfsburg.</description>
      <enclosure url="https://www.hoettler.com/images/blog/die-welt-hat-sich-veraendert-cover-en.webp" type="image/webp" length="0" />
      <media:content url="https://www.hoettler.com/images/blog/die-welt-hat-sich-veraendert-cover-en.webp" medium="image" type="image/webp" />
      <media:thumbnail url="https://www.hoettler.com/images/blog/die-welt-hat-sich-veraendert-cover-en.webp" />
      <content:encoded><![CDATA[<p><img src="https://www.hoettler.com/images/blog/die-welt-hat-sich-veraendert-cover-en.webp" alt="A timeline with a hard seam: a solid line labelled employment guarantee runs to the end of 2030, then breaks off into four dimmed plant names from 2031 onward." /></p><p>VW is halving its model range, and the works council speaks of disrespect. The convenient reading is that someone here refuses to accept that the world changes. It is wrong. And wrong in a way that reveals more about us than about Wolfsburg.</p>]]></content:encoded>
    </item>
    <item>
      <title>Technology Doesn't Repeat. Our Narratives Do.</title>
      <link>https://www.hoettler.com/en/blog/technology-doesnt-repeat</link>
      <guid isPermaLink="true">https://www.hoettler.com/en/blog/technology-doesnt-repeat</guid>
      <pubDate>Mon, 06 Jul 2026 00:00:00 GMT</pubDate>
      <category>Thoughts</category>
      <description>Every technological revolution convinces us that this time, at last, we understand why winners win. We almost never notice that the explanation arrives after the winner does.</description>
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      <media:content url="https://www.hoettler.com/images/blog/technology-doesnt-repeat-cover-en.webp" medium="image" type="image/webp" />
      <media:thumbnail url="https://www.hoettler.com/images/blog/technology-doesnt-repeat-cover-en.webp" />
      <content:encoded><![CDATA[<p><img src="https://www.hoettler.com/images/blog/technology-doesnt-repeat-cover-en.webp" alt="Dark stage with an ember accent: a tidy straight line to a hollow node above, a tangled path converging on a glowing winner ring below." /></p><p>Every technological revolution convinces us that this time, at last, we understand why winners win. We almost never notice that the explanation arrives after the winner does.</p>]]></content:encoded>
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    <item>
      <title>What a Token Really Costs, and Why the Value Number Misleads</title>
      <link>https://www.hoettler.com/en/blog/what-a-token-really-costs</link>
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      <pubDate>Mon, 06 Jul 2026 00:00:00 GMT</pubDate>
      <category>Strategy &amp; Business</category>
      <description>Add up your AI subscription and you get a high API-equivalent value. The number is real, but it means less than it promises.</description>
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      <media:content url="https://www.hoettler.com/images/blog/what-a-token-really-costs-cover-en.webp" medium="image" type="image/webp" />
      <media:thumbnail url="https://www.hoettler.com/images/blog/what-a-token-really-costs-cover-en.webp" />
      <content:encoded><![CDATA[<p><img src="https://www.hoettler.com/images/blog/what-a-token-really-costs-cover-en.webp" alt="Dark house-style graphic: a falling price line and a rising spending line crossing, with the title What a token really costs." /></p><p>Add up your AI subscription and you get a high API-equivalent value. The number is real, but it means less than it promises.</p>]]></content:encoded>
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    <item>
      <title>Germany Loses to Paraguay. Our Brain Wins a Story.</title>
      <link>https://www.hoettler.com/en/blog/why-good-explanations-fool-us</link>
      <guid isPermaLink="true">https://www.hoettler.com/en/blog/why-good-explanations-fool-us</guid>
      <pubDate>Wed, 01 Jul 2026 00:00:00 GMT</pubDate>
      <category>Thoughts</category>
      <description>A missed penalty becomes the diagnosis of an entire country within minutes. The fascinating part isn't whether the diagnosis is right — it's how effortlessly our mind builds a closed explanation of the world from a single event. On the difference between a good story and a good explanation.</description>
      <enclosure url="https://www.hoettler.com/images/blog/warum-uns-gute-erklaerungen-taeuschen-cover-en.webp" type="image/webp" length="0" />
      <media:content url="https://www.hoettler.com/images/blog/warum-uns-gute-erklaerungen-taeuschen-cover-en.webp" medium="image" type="image/webp" />
      <media:thumbnail url="https://www.hoettler.com/images/blog/warum-uns-gute-erklaerungen-taeuschen-cover-en.webp" />
      <content:encoded><![CDATA[<p><img src="https://www.hoettler.com/images/blog/warum-uns-gute-erklaerungen-taeuschen-cover-en.webp" alt="A single missed penalty from which a dotted line branches into an entire tree of explanations — economy, schools, railway, mentality — all neatly connected, none of them proven." /></p><p>A missed penalty becomes the diagnosis of an entire country within minutes. The fascinating part isn't whether the diagnosis is right — it's how effortlessly our mind builds a closed explanation of the world from a single event. On the difference between a good story and a good explanation.</p>]]></content:encoded>
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    <item>
      <title>Why We Tell Ourselves Stories: What Managers, AI and the Human Mind Have in Common</title>
      <link>https://www.hoettler.com/en/blog/why-we-tell-ourselves-stories</link>
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      <pubDate>Tue, 30 Jun 2026 00:00:00 GMT</pubDate>
      <category>Thoughts</category>
      <description>A CEO, a language model and your morning coffee all explain their choices fluently — and in all three cases the explanation may quietly miss how the decision was actually made.</description>
      <enclosure url="https://www.hoettler.com/images/blog/why-we-tell-ourselves-stories-cover-en.webp" type="image/webp" length="0" />
      <media:content url="https://www.hoettler.com/images/blog/why-we-tell-ourselves-stories-cover-en.webp" medium="image" type="image/webp" />
      <media:thumbnail url="https://www.hoettler.com/images/blog/why-we-tell-ourselves-stories-cover-en.webp" />
      <content:encoded><![CDATA[<p><img src="https://www.hoettler.com/images/blog/why-we-tell-ourselves-stories-cover-en.webp" alt="Three speech bubbles — a CEO, a chatbot, a human brain — each containing a tidy story, each connected by a dotted line to a tangled mechanism that looks nothing like it" /></p><p>A CEO, a language model and your morning coffee all explain their choices fluently — and in all three cases the explanation may quietly miss how the decision was actually made.</p>]]></content:encoded>
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    <item>
      <title>I sat down to build an app — and accidentally made a game</title>
      <link>https://www.hoettler.com/en/blog/i-accidentally-built-a-game-otterslide</link>
      <guid isPermaLink="true">https://www.hoettler.com/en/blog/i-accidentally-built-a-game-otterslide</guid>
      <pubDate>Sun, 28 Jun 2026 00:00:00 GMT</pubDate>
      <category>Build in Public</category>
      <description>A Flutter side-quest turned into OtterSlide: a little otter chasing a friend up a river. On what AI can really do for content — and why the hard part wasn't the code, but making it feel good to play.</description>
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      <media:content url="https://www.hoettler.com/images/blog/otterslide-spiel-mit-ki-cover.webp" medium="image" type="image/webp" />
      <media:thumbnail url="https://www.hoettler.com/images/blog/otterslide-spiel-mit-ki-cover.webp" />
      <content:encoded><![CDATA[<p><img src="https://www.hoettler.com/images/blog/otterslide-spiel-mit-ki-cover.webp" alt="Two otters swimming up a river, one wearing a flower crown ahead — a scene from the game OtterSlide" /></p><p>A Flutter side-quest turned into OtterSlide: a little otter chasing a friend up a river. On what AI can really do for content — and why the hard part wasn't the code, but making it feel good to play.</p>]]></content:encoded>
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    <item>
      <title>Explaining Is Easy, Predicting Is Hard: I Back-Tested the Famous Economic Links</title>
      <link>https://www.hoettler.com/en/blog/explaining-is-easy-predicting-is-hard</link>
      <guid isPermaLink="true">https://www.hoettler.com/en/blog/explaining-is-easy-predicting-is-hard</guid>
      <pubDate>Sat, 27 Jun 2026 00:00:00 GMT</pubDate>
      <category>Thoughts</category>
      <description>Experts explain every market move in hindsight, flawlessly — and still don't call the next one. I honestly back-tested more than a dozen famous economic relationships out-of-sample. Almost none survive.</description>
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      <media:content url="https://www.hoettler.com/images/blog/erklaeren-ist-leicht-vorhersagen-ist-hart-cover-en.webp" medium="image" type="image/webp" />
      <media:thumbnail url="https://www.hoettler.com/images/blog/erklaeren-ist-leicht-vorhersagen-ist-hart-cover-en.webp" />
      <content:encoded><![CDATA[<p><img src="https://www.hoettler.com/images/blog/erklaeren-ist-leicht-vorhersagen-ist-hart-cover-en.webp" alt="Forest plot: several out-of-sample error bars all crossing the zero line — survivors: 0" /></p><p>Experts explain every market move in hindsight, flawlessly — and still don't call the next one. I honestly back-tested more than a dozen famous economic relationships out-of-sample. Almost none survive.</p>]]></content:encoded>
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    <item>
      <title>The Sense of Beauty — Beauty Is Pleasure Objectified (and Your Feed Knows It)</title>
      <link>https://www.hoettler.com/en/blog/the-sense-of-beauty-santayana</link>
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      <pubDate>Sat, 27 Jun 2026 00:00:00 GMT</pubDate>
      <category>Books</category>
      <description>In 1896 George Santayana wrote the most uncomfortable definition of beauty: it isn't in the thing — it's your pleasure, which you pin on the thing. A reading note from someone who builds exactly that for a living. With an interactive test.</description>
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      <media:content url="https://www.hoettler.com/images/blog/the-sense-of-beauty-santayana-cover-en.webp" medium="image" type="image/webp" />
      <media:thumbnail url="https://www.hoettler.com/images/blog/the-sense-of-beauty-santayana-cover-en.webp" />
      <content:encoded><![CDATA[<p><img src="https://www.hoettler.com/images/blog/the-sense-of-beauty-santayana-cover-en.webp" alt="An app icon, half plain-grey, half glowing — for a reading note on Santayana's The Sense of Beauty" /></p><p>In 1896 George Santayana wrote the most uncomfortable definition of beauty: it isn't in the thing — it's your pleasure, which you pin on the thing. A reading note from someone who builds exactly that for a living. With an interactive test.</p>]]></content:encoded>
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    <item>
      <title>The Picture of Dorian Gray — and Whether a Book Can Be Immoral</title>
      <link>https://www.hoettler.com/en/blog/the-picture-of-dorian-gray-wilde</link>
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      <pubDate>Fri, 26 Jun 2026 00:00:00 GMT</pubDate>
      <category>Books</category>
      <description>Wilde's only novel argues with itself: 'There is no such thing as an immoral book' — and then damns its hero anyway. A reading note on beauty without a conscience, from someone who builds surfaces that never age for a living.</description>
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      <media:content url="https://www.hoettler.com/images/blog/das-bildnis-des-dorian-gray-cover-en.webp" medium="image" type="image/webp" />
      <media:thumbnail url="https://www.hoettler.com/images/blog/das-bildnis-des-dorian-gray-cover-en.webp" />
      <content:encoded><![CDATA[<p><img src="https://www.hoettler.com/images/blog/das-bildnis-des-dorian-gray-cover-en.webp" alt="Reading note on Oscar Wilde's The Picture of Dorian Gray — a gilded picture frame, one half flawless and the other decaying" /></p><p>Wilde's only novel argues with itself: 'There is no such thing as an immoral book' — and then damns its hero anyway. A reading note on beauty without a conscience, from someone who builds surfaces that never age for a living.</p>]]></content:encoded>
    </item>
    <item>
      <title>Statistical Deception — Predicting Lottery Numbers with AI</title>
      <link>https://www.hoettler.com/en/blog/predicting-lottery-numbers-with-ai</link>
      <guid isPermaLink="true">https://www.hoettler.com/en/blog/predicting-lottery-numbers-with-ai</guid>
      <pubDate>Fri, 26 Jun 2026 00:00:00 GMT</pubDate>
      <category>AI &amp; Automation</category>
      <description>A neural network, 70 years of draw data, hundreds of lines of code — and in the end the AI is exactly as accurate as a chicken pecking at numbers. With an interactive simulator to try it yourself.</description>
      <enclosure url="https://www.hoettler.com/images/blog/lottozahlen-ki-vorhersage-cover-en.webp" type="image/webp" length="0" />
      <media:content url="https://www.hoettler.com/images/blog/lottozahlen-ki-vorhersage-cover-en.webp" medium="image" type="image/webp" />
      <media:thumbnail url="https://www.hoettler.com/images/blog/lottozahlen-ki-vorhersage-cover-en.webp" />
      <content:encoded><![CDATA[<p><img src="https://www.hoettler.com/images/blog/lottozahlen-ki-vorhersage-cover-en.webp" alt="Lottery balls and a bar chart in which AI and random sit practically level" /></p><p>A neural network, 70 years of draw data, hundreds of lines of code — and in the end the AI is exactly as accurate as a chicken pecking at numbers. With an interactive simulator to try it yourself.</p>]]></content:encoded>
    </item>
    <item>
      <title>When Things Go Too Well — Thoughts on Morgan Housel’s Psychology of Money</title>
      <link>https://www.hoettler.com/en/blog/psychology-of-money-housel</link>
      <guid isPermaLink="true">https://www.hoettler.com/en/blog/psychology-of-money-housel</guid>
      <pubDate>Tue, 23 Jun 2026 00:00:00 GMT</pubDate>
      <category>Books</category>
      <description>The book isn’t the subject — a question is: why do people fall hardest right after they’ve made it? On wealth that eats itself, from the lone speculator to family businesses to Fukuyama’s “End of History.”</description>
      <enclosure url="https://www.hoettler.com/images/blog/psychologie-des-geldes-housel-cover-en.webp" type="image/webp" length="0" />
      <media:content url="https://www.hoettler.com/images/blog/psychologie-des-geldes-housel-cover-en.webp" medium="image" type="image/webp" />
      <media:thumbnail url="https://www.hoettler.com/images/blog/psychologie-des-geldes-housel-cover-en.webp" />
      <content:encoded><![CDATA[<p><img src="https://www.hoettler.com/images/blog/psychologie-des-geldes-housel-cover-en.webp" alt="Thoughts on Morgan Housel’s The Psychology of Money — descending bars as a motif for fading wealth" /></p><p>The book isn’t the subject — a question is: why do people fall hardest right after they’ve made it? On wealth that eats itself, from the lone speculator to family businesses to Fukuyama’s “End of History.”</p>]]></content:encoded>
    </item>
    <item>
      <title>Over Budget, Behind Schedule, Off Target: Why Software Projects Fail</title>
      <link>https://www.hoettler.com/en/blog/why-software-projects-fail</link>
      <guid isPermaLink="true">https://www.hoettler.com/en/blog/why-software-projects-fail</guid>
      <pubDate>Sun, 21 Jun 2026 00:00:00 GMT</pubDate>
      <category>Strategy &amp; Business</category>
      <description>Why so many software projects run over budget and behind schedule, and why unclear requirements are almost always the real cause. With the latest figures.</description>
      <enclosure url="https://www.hoettler.com/images/blog/softwareprojekte-scheitern-cover-en.webp" type="image/webp" length="0" />
      <media:content url="https://www.hoettler.com/images/blog/softwareprojekte-scheitern-cover-en.webp" medium="image" type="image/webp" />
      <media:thumbnail url="https://www.hoettler.com/images/blog/softwareprojekte-scheitern-cover-en.webp" />
      <content:encoded><![CDATA[<p><img src="https://www.hoettler.com/images/blog/softwareprojekte-scheitern-cover-en.webp" alt="Bar chart of IT project success rates from 1994 to 2012 – never above 50 percent" /></p><p>Why so many software projects run over budget and behind schedule, and why unclear requirements are almost always the real cause. With the latest figures.</p>]]></content:encoded>
    </item>
    <item>
      <title>Why AI Isn't Interesting Yet — The Bill Hasn't Landed</title>
      <link>https://www.hoettler.com/en/blog/why-ai-isnt-interesting-yet</link>
      <guid isPermaLink="true">https://www.hoettler.com/en/blog/why-ai-isnt-interesting-yet</guid>
      <pubDate>Sat, 20 Jun 2026 00:00:00 GMT</pubDate>
      <category>Thoughts</category>
      <description>An opinion: we're judging AI at demo prices, not real prices. Until the cost reaches the customer, we can't see which applications actually hold up.</description>
      <enclosure url="https://www.hoettler.com/images/blog/ki-noch-nicht-spannend-cover-en.webp" type="image/webp" length="0" />
      <media:content url="https://www.hoettler.com/images/blog/ki-noch-nicht-spannend-cover-en.webp" medium="image" type="image/webp" />
      <media:thumbnail url="https://www.hoettler.com/images/blog/ki-noch-nicht-spannend-cover-en.webp" />
      <content:encoded><![CDATA[<p><img src="https://www.hoettler.com/images/blog/ki-noch-nicht-spannend-cover-en.webp" alt="Two bars compared: the low list price of AI today versus the high real cost" /></p><p>An opinion: we're judging AI at demo prices, not real prices. Until the cost reaches the customer, we can't see which applications actually hold up.</p>]]></content:encoded>
    </item>
    <item>
      <title>1984 by George Orwell — What the Classic Says About Technology Today</title>
      <link>https://www.hoettler.com/en/blog/1984-orwell</link>
      <guid isPermaLink="true">https://www.hoettler.com/en/blog/1984-orwell</guid>
      <pubDate>Fri, 19 Jun 2026 00:00:00 GMT</pubDate>
      <category>Books</category>
      <description>Re-read with a tech lens. Why 1984 is less a prediction than a tool — and where the parallels to today hold up, and where they don't.</description>
      <enclosure url="https://www.hoettler.com/images/blog/1984-orwell-cover-en.webp" type="image/webp" length="0" />
      <media:content url="https://www.hoettler.com/images/blog/1984-orwell-cover-en.webp" medium="image" type="image/webp" />
      <media:thumbnail url="https://www.hoettler.com/images/blog/1984-orwell-cover-en.webp" />
      <content:encoded><![CDATA[<p><img src="https://www.hoettler.com/images/blog/1984-orwell-cover-en.webp" alt="Book note on George Orwell's 1984 — a stylized watching eye" /></p><p>Re-read with a tech lens. Why 1984 is less a prediction than a tool — and where the parallels to today hold up, and where they don't.</p>]]></content:encoded>
    </item>
    <item>
      <title>Tool, Not Miracle: How SMEs Use AI as an Amplifier — and Where to Leave It Alone</title>
      <link>https://www.hoettler.com/en/blog/ai-tool-not-miracle</link>
      <guid isPermaLink="true">https://www.hoettler.com/en/blog/ai-tool-not-miracle</guid>
      <pubDate>Wed, 17 Jun 2026 00:00:00 GMT</pubDate>
      <category>AI &amp; Digitalization</category>
      <description>The AI boom is burning capital and electricity at a historic scale — while nearly half of corporate projects fail before they reach production. Why AI is a powerful tool but not a miracle, and how SMEs use it as an amplifier instead of a replacement.</description>
      <enclosure url="https://www.hoettler.com/images/blog/ai-tool-not-miracle-cover.webp" type="image/webp" length="0" />
      <media:content url="https://www.hoettler.com/images/blog/ai-tool-not-miracle-cover.webp" medium="image" type="image/webp" />
      <media:thumbnail url="https://www.hoettler.com/images/blog/ai-tool-not-miracle-cover.webp" />
      <content:encoded><![CDATA[<p><img src="https://www.hoettler.com/images/blog/ai-tool-not-miracle-cover.webp" alt="A wrench in front of an overheating data center — a metaphor for treating AI as a tool rather than a miracle" /></p><p>The AI boom is burning capital and electricity at a historic scale — while nearly half of corporate projects fail before they reach production. Why AI is a powerful tool but not a miracle, and how SMEs use it as an amplifier instead of a replacement.</p>]]></content:encoded>
    </item>
    <item>
      <title>Fear Is Not a Probability: Better Decisions Under Uncertainty</title>
      <link>https://www.hoettler.com/en/blog/fear-is-not-a-probability</link>
      <guid isPermaLink="true">https://www.hoettler.com/en/blog/fear-is-not-a-probability</guid>
      <pubDate>Tue, 16 Jun 2026 00:00:00 GMT</pubDate>
      <category>Digital Psychology</category>
      <description>Your brain reads loudness as probability — and panics on every bad day. Here's how to separate signal from noise and decide in a calibrated way.</description>
      <enclosure url="https://www.hoettler.com/images/blog/angst-ist-keine-wahrscheinlichkeit-cover-en.webp" type="image/webp" length="0" />
      <media:content url="https://www.hoettler.com/images/blog/angst-ist-keine-wahrscheinlichkeit-cover-en.webp" medium="image" type="image/webp" />
      <media:thumbnail url="https://www.hoettler.com/images/blog/angst-ist-keine-wahrscheinlichkeit-cover-en.webp" />
      <content:encoded><![CDATA[<p><img src="https://www.hoettler.com/images/blog/angst-ist-keine-wahrscheinlichkeit-cover-en.webp" alt="Concentric arcs around a glowing core as the cover image for the article „Fear Is Not a Probability: Better Decisions Under Uncertainty“" /></p><p>Your brain reads loudness as probability — and panics on every bad day. Here's how to separate signal from noise and decide in a calibrated way.</p>]]></content:encoded>
    </item>
    <item>
      <title>The Algorithm by Jon McNeill — Tesla’s Hypergrowth Formula, Translated for Smaller Companies</title>
      <link>https://www.hoettler.com/en/blog/the-algorithm-mcneill</link>
      <guid isPermaLink="true">https://www.hoettler.com/en/blog/the-algorithm-mcneill</guid>
      <pubDate>Sun, 14 Jun 2026 00:00:00 GMT</pubDate>
      <category>Books</category>
      <description>A former Tesla President distills Musk’s five-step algorithm. Compelling — but how much of it actually transfers to a normal company, without Musk’s budget and risk appetite?</description>
      <enclosure url="https://www.hoettler.com/images/blog/the-algorithm-mcneill-cover-en.webp" type="image/webp" length="0" />
      <media:content url="https://www.hoettler.com/images/blog/the-algorithm-mcneill-cover-en.webp" medium="image" type="image/webp" />
      <media:thumbnail url="https://www.hoettler.com/images/blog/the-algorithm-mcneill-cover-en.webp" />
      <content:encoded><![CDATA[<p><img src="https://www.hoettler.com/images/blog/the-algorithm-mcneill-cover-en.webp" alt="Reading note on “The Algorithm” by Jon McNeill — five arrows symbolizing the five-step formula" /></p><p>A former Tesla President distills Musk’s five-step algorithm. Compelling — but how much of it actually transfers to a normal company, without Musk’s budget and risk appetite?</p>]]></content:encoded>
    </item>
    <item>
      <title>The Switch-Off: Why Europe Has to Stop Renting Its Intelligence</title>
      <link>https://www.hoettler.com/en/blog/digital-sovereignty-europe</link>
      <guid isPermaLink="true">https://www.hoettler.com/en/blog/digital-sovereignty-europe</guid>
      <pubDate>Sat, 13 Jun 2026 00:00:00 GMT</pubDate>
      <category>AI &amp; Digitalization</category>
      <description>A thought experiment: one US directive switches off two frontier AI models worldwide. A field guide to Europe's dependency — and the barriers we have to remove to build our own.</description>
      <enclosure url="https://www.hoettler.com/images/blog/digital-sovereignty-europe-cover.webp" type="image/webp" length="0" />
      <media:content url="https://www.hoettler.com/images/blog/digital-sovereignty-europe-cover.webp" medium="image" type="image/webp" />
      <media:thumbnail url="https://www.hoettler.com/images/blog/digital-sovereignty-europe-cover.webp" />
      <content:encoded><![CDATA[<p><img src="https://www.hoettler.com/images/blog/digital-sovereignty-europe-cover.webp" alt="A single-point-of-failure node diagram feeding one red hub, above a 'rented to owned' spectrum bar — the case for European digital sovereignty" /></p><p>A thought experiment: one US directive switches off two frontier AI models worldwide. A field guide to Europe's dependency — and the barriers we have to remove to build our own.</p>]]></content:encoded>
    </item>
    <item>
      <title>Hybris by Krause &amp; Trappe — How Ancient DNA Rewrites the Story of Origins and Hubris</title>
      <link>https://www.hoettler.com/en/blog/hybris-krause-trappe</link>
      <guid isPermaLink="true">https://www.hoettler.com/en/blog/hybris-krause-trappe</guid>
      <pubDate>Fri, 08 May 2026 00:00:00 GMT</pubDate>
      <category>Books</category>
      <description>An archaeogeneticist tells human history from ancient bones: constant migration, constant mixing — and a sober warning about “Homo hybris.”</description>
      <enclosure url="https://www.hoettler.com/images/blog/hybris-krause-trappe-cover-en.webp" type="image/webp" length="0" />
      <media:content url="https://www.hoettler.com/images/blog/hybris-krause-trappe-cover-en.webp" medium="image" type="image/webp" />
      <media:thumbnail url="https://www.hoettler.com/images/blog/hybris-krause-trappe-cover-en.webp" />
      <content:encoded><![CDATA[<p><img src="https://www.hoettler.com/images/blog/hybris-krause-trappe-cover-en.webp" alt="Reading note on Hybris by Krause and Trappe — a DNA-like double track as the motif" /></p><p>An archaeogeneticist tells human history from ancient bones: constant migration, constant mixing — and a sober warning about “Homo hybris.”</p>]]></content:encoded>
    </item>
    <item>
      <title>GEO &amp; AI SEO: How to Get Found in ChatGPT, Perplexity &amp; Google AI (2026)</title>
      <link>https://www.hoettler.com/en/blog/geo-and-ai-seo</link>
      <guid isPermaLink="true">https://www.hoettler.com/en/blog/geo-and-ai-seo</guid>
      <pubDate>Sat, 28 Mar 2026 00:00:00 GMT</pubDate>
      <category>AI &amp; Automation</category>
      <description>SEO alone is no longer enough. If your business is invisible in AI search engines, you're losing customers. This guide shows how GEO, llms.txt and AI SEO get you found in ChatGPT, Perplexity and Google AI Overviews.</description>
      <enclosure url="https://www.hoettler.com/images/blog/geo-seo-ai-sichtbarkeit-guide-cover-en.webp" type="image/webp" length="0" />
      <media:content url="https://www.hoettler.com/images/blog/geo-seo-ai-sichtbarkeit-guide-cover-en.webp" medium="image" type="image/webp" />
      <media:thumbnail url="https://www.hoettler.com/images/blog/geo-seo-ai-sichtbarkeit-guide-cover-en.webp" />
      <content:encoded><![CDATA[<p><img src="https://www.hoettler.com/images/blog/geo-seo-ai-sichtbarkeit-guide-cover-en.webp" alt="Abstract network of nodes with one highlighted hub as the cover image for the article „GEO & AI SEO: How to Get Found in ChatGPT, Perplexity & Google AI (2026)“" /></p><p>SEO alone is no longer enough. If your business is invisible in AI search engines, you're losing customers. This guide shows how GEO, llms.txt and AI SEO get you found in ChatGPT, Perplexity and Google AI Overviews.</p>]]></content:encoded>
    </item>
    <item>
      <title>AI Tools for Business: 25 Tools That Make Your Team Instantly More Productive</title>
      <link>https://www.hoettler.com/en/blog/ai-tools-for-business</link>
      <guid isPermaLink="true">https://www.hoettler.com/en/blog/ai-tools-for-business</guid>
      <pubDate>Sat, 28 Mar 2026 00:00:00 GMT</pubDate>
      <category>AI &amp; Automation</category>
      <description>Which AI tools are actually worth it for businesses? From ChatGPT to n8n to specialized sales AIs – this guide covers 25 tools with concrete use cases, costs, and ROI per department.</description>
      <enclosure url="https://www.hoettler.com/images/blog/ki-tools-unternehmen-guide-cover-en.webp" type="image/webp" length="0" />
      <media:content url="https://www.hoettler.com/images/blog/ki-tools-unternehmen-guide-cover-en.webp" medium="image" type="image/webp" />
      <media:thumbnail url="https://www.hoettler.com/images/blog/ki-tools-unternehmen-guide-cover-en.webp" />
      <content:encoded><![CDATA[<p><img src="https://www.hoettler.com/images/blog/ki-tools-unternehmen-guide-cover-en.webp" alt="Abstract network of nodes with one highlighted hub as the cover image for the article „AI Tools for Business: 25 Tools That Make Your Team Instantly More Productive“" /></p><p>Which AI tools are actually worth it for businesses? From ChatGPT to n8n to specialized sales AIs – this guide covers 25 tools with concrete use cases, costs, and ROI per department.</p>]]></content:encoded>
    </item>
    <item>
      <title>Dark Patterns vs. Ethical Design: What Every Developer Must Know</title>
      <link>https://www.hoettler.com/en/blog/dark-patterns-vs-ethical-design</link>
      <guid isPermaLink="true">https://www.hoettler.com/en/blog/dark-patterns-vs-ethical-design</guid>
      <pubDate>Thu, 05 Feb 2026 00:00:00 GMT</pubDate>
      <category>Digital Psychology</category>
      <description>Learn the difference between manipulative and ethical design patterns. With examples and decision framework.</description>
      <enclosure url="https://www.hoettler.com/images/blog/dark-patterns-ethical-design-cover-en.webp" type="image/webp" length="0" />
      <media:content url="https://www.hoettler.com/images/blog/dark-patterns-ethical-design-cover-en.webp" medium="image" type="image/webp" />
      <media:thumbnail url="https://www.hoettler.com/images/blog/dark-patterns-ethical-design-cover-en.webp" />
      <content:encoded><![CDATA[<p><img src="https://www.hoettler.com/images/blog/dark-patterns-ethical-design-cover-en.webp" alt="Concentric arcs around a glowing core as the cover image for the article „Dark Patterns vs. Ethical Design: What Every Developer Must Know“" /></p><p>Learn the difference between manipulative and ethical design patterns. With examples and decision framework.</p>]]></content:encoded>
    </item>
    <item>
      <title>Situational Leadership: The Right Leadership Style for Every Situation</title>
      <link>https://www.hoettler.com/en/blog/situational-leadership</link>
      <guid isPermaLink="true">https://www.hoettler.com/en/blog/situational-leadership</guid>
      <pubDate>Mon, 02 Feb 2026 00:00:00 GMT</pubDate>
      <category>Leadership &amp; Teams</category>
      <description>One leadership style doesn't fit all. Learn the Situational Leadership Model and how to adapt your style to the person, task, and context.</description>
      <enclosure url="https://www.hoettler.com/images/blog/situational-leadership-cover-en.webp" type="image/webp" length="0" />
      <media:content url="https://www.hoettler.com/images/blog/situational-leadership-cover-en.webp" medium="image" type="image/webp" />
      <media:thumbnail url="https://www.hoettler.com/images/blog/situational-leadership-cover-en.webp" />
      <content:encoded><![CDATA[<p><img src="https://www.hoettler.com/images/blog/situational-leadership-cover-en.webp" alt="Three abstract figures side by side, one highlighted as the cover image for the article „Situational Leadership: The Right Leadership Style for Every Situation“" /></p><p>One leadership style doesn't fit all. Learn the Situational Leadership Model and how to adapt your style to the person, task, and context.</p>]]></content:encoded>
    </item>
    <item>
      <title>Burnout Prevention: Recognizing Warning Signs and Taking Action in Tech</title>
      <link>https://www.hoettler.com/en/blog/burnout-prevention</link>
      <guid isPermaLink="true">https://www.hoettler.com/en/blog/burnout-prevention</guid>
      <pubDate>Thu, 29 Jan 2026 00:00:00 GMT</pubDate>
      <category>Productivity</category>
      <description>Tech professionals have one of the highest burnout rates. Learn to recognize the warning signs in yourself and your team – and what you can do to prevent it.</description>
      <enclosure url="https://www.hoettler.com/images/blog/burnout-praevention-cover-en.webp" type="image/webp" length="0" />
      <media:content url="https://www.hoettler.com/images/blog/burnout-praevention-cover-en.webp" medium="image" type="image/webp" />
      <media:thumbnail url="https://www.hoettler.com/images/blog/burnout-praevention-cover-en.webp" />
      <content:encoded><![CDATA[<p><img src="https://www.hoettler.com/images/blog/burnout-praevention-cover-en.webp" alt="A dial with one segment marked in colour as the cover image for the article „Burnout Prevention: Recognizing Warning Signs and Taking Action in Tech“" /></p><p>Tech professionals have one of the highest burnout rates. Learn to recognize the warning signs in yourself and your team – and what you can do to prevent it.</p>]]></content:encoded>
    </item>
    <item>
      <title>Setting Priorities: Frameworks for Tech Leaders Who Can't Do Everything</title>
      <link>https://www.hoettler.com/en/blog/setting-priorities</link>
      <guid isPermaLink="true">https://www.hoettler.com/en/blog/setting-priorities</guid>
      <pubDate>Mon, 26 Jan 2026 00:00:00 GMT</pubDate>
      <category>Productivity</category>
      <description>Everything is important, nothing has time – the daily reality of tech leaders. Learn frameworks like Eisenhower, RICE, and MoSCoW to finally do the right things first.</description>
      <enclosure url="https://www.hoettler.com/images/blog/prioritaeten-setzen-cover-en.webp" type="image/webp" length="0" />
      <media:content url="https://www.hoettler.com/images/blog/prioritaeten-setzen-cover-en.webp" medium="image" type="image/webp" />
      <media:thumbnail url="https://www.hoettler.com/images/blog/prioritaeten-setzen-cover-en.webp" />
      <content:encoded><![CDATA[<p><img src="https://www.hoettler.com/images/blog/prioritaeten-setzen-cover-en.webp" alt="A path that splits, with only one branch carried on as the cover image for the article „Setting Priorities: Frameworks for Tech Leaders Who Can't Do Everything“" /></p><p>Everything is important, nothing has time – the daily reality of tech leaders. Learn frameworks like Eisenhower, RICE, and MoSCoW to finally do the right things first.</p>]]></content:encoded>
    </item>
    <item>
      <title>Making Decisions: Frameworks and Techniques for Tech Leaders</title>
      <link>https://www.hoettler.com/en/blog/making-decisions</link>
      <guid isPermaLink="true">https://www.hoettler.com/en/blog/making-decisions</guid>
      <pubDate>Thu, 22 Jan 2026 00:00:00 GMT</pubDate>
      <category>Leadership &amp; Teams</category>
      <description>The quality of your decisions determines the quality of your results. Learn frameworks like RAPID, 10/10/10, and OODA for better decisions in tech teams.</description>
      <enclosure url="https://www.hoettler.com/images/blog/entscheidungen-treffen-cover-en.webp" type="image/webp" length="0" />
      <media:content url="https://www.hoettler.com/images/blog/entscheidungen-treffen-cover-en.webp" medium="image" type="image/webp" />
      <media:thumbnail url="https://www.hoettler.com/images/blog/entscheidungen-treffen-cover-en.webp" />
      <content:encoded><![CDATA[<p><img src="https://www.hoettler.com/images/blog/entscheidungen-treffen-cover-en.webp" alt="A path that splits, with only one branch carried on as the cover image for the article „Making Decisions: Frameworks and Techniques for Tech Leaders“" /></p><p>The quality of your decisions determines the quality of your results. Learn frameworks like RAPID, 10/10/10, and OODA for better decisions in tech teams.</p>]]></content:encoded>
    </item>
    <item>
      <title>Decision Fatigue: Why Your Decisions Get Worse in the Evening</title>
      <link>https://www.hoettler.com/en/blog/decision-fatigue</link>
      <guid isPermaLink="true">https://www.hoettler.com/en/blog/decision-fatigue</guid>
      <pubDate>Mon, 19 Jan 2026 00:00:00 GMT</pubDate>
      <category>Productivity</category>
      <description>The more decisions you make, the worse they get. Learn how decision fatigue works and how you as a tech leader can combat it.</description>
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      <media:content url="https://www.hoettler.com/images/blog/decision-fatigue-cover-en.webp" medium="image" type="image/webp" />
      <media:thumbnail url="https://www.hoettler.com/images/blog/decision-fatigue-cover-en.webp" />
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    </item>
    <item>
      <title>Cognitive Biases in Project Management: The Invisible Project Killers</title>
      <link>https://www.hoettler.com/en/blog/cognitive-biases-in-project-management</link>
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      <pubDate>Thu, 15 Jan 2026 00:00:00 GMT</pubDate>
      <category>Productivity</category>
      <description>Planning fallacy, confirmation bias, sunk cost fallacy – cognitive biases systematically sabotage projects. Here's how to recognize and avoid them.</description>
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      <media:content url="https://www.hoettler.com/images/blog/cognitive-biases-projektmanagement-cover-en.webp" medium="image" type="image/webp" />
      <media:thumbnail url="https://www.hoettler.com/images/blog/cognitive-biases-projektmanagement-cover-en.webp" />
      <content:encoded><![CDATA[<p><img src="https://www.hoettler.com/images/blog/cognitive-biases-projektmanagement-cover-en.webp" alt="Concentric arcs around a glowing core as the cover image for the article „Cognitive Biases in Project Management: The Invisible Project Killers“" /></p><p>Planning fallacy, confirmation bias, sunk cost fallacy – cognitive biases systematically sabotage projects. Here's how to recognize and avoid them.</p>]]></content:encoded>
    </item>
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      <title>Stakeholder Management: How to Navigate Complex Interests as a Tech Leader</title>
      <link>https://www.hoettler.com/en/blog/stakeholder-management</link>
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      <pubDate>Mon, 12 Jan 2026 00:00:00 GMT</pubDate>
      <category>Leadership &amp; Teams</category>
      <description>80% of project problems are people problems. Learn how to identify stakeholders, understand their interests, and create win-win situations.</description>
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      <media:thumbnail url="https://www.hoettler.com/images/blog/stakeholder-management-cover-en.webp" />
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    </item>
    <item>
      <title>Reverse Mentoring: When Juniors Coach the Seniors</title>
      <link>https://www.hoettler.com/en/blog/reverse-mentoring</link>
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      <pubDate>Thu, 08 Jan 2026 00:00:00 GMT</pubDate>
      <category>Leadership &amp; Teams</category>
      <description>Traditional mentoring flows from top to bottom. Reverse mentoring flips that – and brings fresh perspectives to leadership. Here's how it works.</description>
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      <media:thumbnail url="https://www.hoettler.com/images/blog/reverse-mentoring-cover-en.webp" />
      <content:encoded><![CDATA[<p><img src="https://www.hoettler.com/images/blog/reverse-mentoring-cover-en.webp" alt="Two blocks with a wave line running between them as the cover image for the article „Reverse Mentoring: When Juniors Coach the Seniors“" /></p><p>Traditional mentoring flows from top to bottom. Reverse mentoring flips that – and brings fresh perspectives to leadership. Here's how it works.</p>]]></content:encoded>
    </item>
    <item>
      <title>Unconscious Bias: How Hidden Prejudices Affect Your Team</title>
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      <pubDate>Mon, 05 Jan 2026 00:00:00 GMT</pubDate>
      <category>Leadership &amp; Teams</category>
      <description>We all have blind spots. Learn how unconscious bias works in tech teams – in hiring, promotions, and daily decisions – and what you can do about it.</description>
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      <media:thumbnail url="https://www.hoettler.com/images/blog/unconscious-bias-cover-en.webp" />
      <content:encoded><![CDATA[<p><img src="https://www.hoettler.com/images/blog/unconscious-bias-cover-en.webp" alt="Concentric arcs around a glowing core as the cover image for the article „Unconscious Bias: How Hidden Prejudices Affect Your Team“" /></p><p>We all have blind spots. Learn how unconscious bias works in tech teams – in hiring, promotions, and daily decisions – and what you can do about it.</p>]]></content:encoded>
    </item>
    <item>
      <title>Error Culture: How Teams Learn from Mistakes Instead of Hiding Them</title>
      <link>https://www.hoettler.com/en/blog/error-culture</link>
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      <pubDate>Thu, 01 Jan 2026 00:00:00 GMT</pubDate>
      <category>Leadership &amp; Teams</category>
      <description>Blame game or learning culture? A positive error culture distinguishes innovative from stagnating companies. Here's how to build one.</description>
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      <media:thumbnail url="https://www.hoettler.com/images/blog/fehlerkultur-unternehmen-cover-en.webp" />
      <content:encoded><![CDATA[<p><img src="https://www.hoettler.com/images/blog/fehlerkultur-unternehmen-cover-en.webp" alt="Concentric arcs around a glowing core as the cover image for the article „Error Culture: How Teams Learn from Mistakes Instead of Hiding Them“" /></p><p>Blame game or learning culture? A positive error culture distinguishes innovative from stagnating companies. Here's how to build one.</p>]]></content:encoded>
    </item>
    <item>
      <title>Conflict Management in Teams: Productive Friction Instead of Destructive Fights</title>
      <link>https://www.hoettler.com/en/blog/conflict-management-in-teams</link>
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      <pubDate>Mon, 29 Dec 2025 00:00:00 GMT</pubDate>
      <category>Leadership &amp; Teams</category>
      <description>Conflicts aren't the problem – how we handle them is. Learn how to use conflicts constructively instead of avoiding them.</description>
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    </item>
    <item>
      <title>Conflict Management: How to Resolve Conflicts in Tech Teams Constructively</title>
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      <pubDate>Thu, 25 Dec 2025 00:00:00 GMT</pubDate>
      <category>Leadership &amp; Teams</category>
      <description>Conflicts are inevitable – how you handle them determines your team's success. Learn techniques for constructive conflict resolution and how to act as a mediator.</description>
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      <media:thumbnail url="https://www.hoettler.com/images/blog/konfliktmanagement-cover-en.webp" />
      <content:encoded><![CDATA[<p><img src="https://www.hoettler.com/images/blog/konfliktmanagement-cover-en.webp" alt="Two blocks with a wave line running between them as the cover image for the article „Conflict Management: How to Resolve Conflicts in Tech Teams Constructively“" /></p><p>Conflicts are inevitable – how you handle them determines your team's success. Learn techniques for constructive conflict resolution and how to act as a mediator.</p>]]></content:encoded>
    </item>
    <item>
      <title>Constructive Criticism: How to Give Feedback That Lands and Works</title>
      <link>https://www.hoettler.com/en/blog/constructive-criticism</link>
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      <pubDate>Mon, 22 Dec 2025 00:00:00 GMT</pubDate>
      <category>Communication</category>
      <description>Criticism can motivate or destroy – the difference lies in how you deliver it. Learn techniques for constructive criticism that leads to improvement.</description>
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      <media:thumbnail url="https://www.hoettler.com/images/blog/konstruktive-kritik-cover-en.webp" />
      <content:encoded><![CDATA[<p><img src="https://www.hoettler.com/images/blog/konstruktive-kritik-cover-en.webp" alt="Two blocks with a wave line running between them as the cover image for the article „Constructive Criticism: How to Give Feedback That Lands and Works“" /></p><p>Criticism can motivate or destroy – the difference lies in how you deliver it. Learn techniques for constructive criticism that leads to improvement.</p>]]></content:encoded>
    </item>
    <item>
      <title>Giving Feedback: The Art of Constructive Feedback in Tech Teams</title>
      <link>https://www.hoettler.com/en/blog/giving-feedback</link>
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      <pubDate>Thu, 18 Dec 2025 00:00:00 GMT</pubDate>
      <category>Communication</category>
      <description>Good feedback is a turbo for development. Bad feedback destroys motivation and trust. Learn frameworks like SBI and COIN for constructive feedback.</description>
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      <media:content url="https://www.hoettler.com/images/blog/feedback-geben-cover-en.webp" medium="image" type="image/webp" />
      <media:thumbnail url="https://www.hoettler.com/images/blog/feedback-geben-cover-en.webp" />
      <content:encoded><![CDATA[<p><img src="https://www.hoettler.com/images/blog/feedback-geben-cover-en.webp" alt="Two blocks with a wave line running between them as the cover image for the article „Giving Feedback: The Art of Constructive Feedback in Tech Teams“" /></p><p>Good feedback is a turbo for development. Bad feedback destroys motivation and trust. Learn frameworks like SBI and COIN for constructive feedback.</p>]]></content:encoded>
    </item>
    <item>
      <title>Active Listening: The Underrated Superpower for Tech Leaders</title>
      <link>https://www.hoettler.com/en/blog/active-listening</link>
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      <pubDate>Mon, 15 Dec 2025 00:00:00 GMT</pubDate>
      <category>Communication</category>
      <description>Most people listen to respond – not to understand. Learn the techniques of active listening and how they transform your communication.</description>
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      <media:thumbnail url="https://www.hoettler.com/images/blog/aktives-zuhoeren-cover-en.webp" />
      <content:encoded><![CDATA[<p><img src="https://www.hoettler.com/images/blog/aktives-zuhoeren-cover-en.webp" alt="Two blocks with a wave line running between them as the cover image for the article „Active Listening: The Underrated Superpower for Tech Leaders“" /></p><p>Most people listen to respond – not to understand. Learn the techniques of active listening and how they transform your communication.</p>]]></content:encoded>
    </item>
    <item>
      <title>From Developer to Tech Lead: The Complete Career Guide</title>
      <link>https://www.hoettler.com/en/blog/from-developer-to-tech-lead</link>
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      <pubDate>Thu, 11 Dec 2025 00:00:00 GMT</pubDate>
      <category>Leadership &amp; Teams</category>
      <description>The path from Senior Developer to Tech Lead. Which skills you need, typical mistakes and how to successfully lead teams.</description>
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      <media:thumbnail url="https://www.hoettler.com/images/blog/entwickler-tech-lead-karriere-cover-en.webp" />
      <content:encoded><![CDATA[<p><img src="https://www.hoettler.com/images/blog/entwickler-tech-lead-karriere-cover-en.webp" alt="Three abstract figures side by side, one highlighted as the cover image for the article „From Developer to Tech Lead: The Complete Career Guide“" /></p><p>The path from Senior Developer to Tech Lead. Which skills you need, typical mistakes and how to successfully lead teams.</p>]]></content:encoded>
    </item>
    <item>
      <title>Asynchronous Communication: The Key to Productive Remote Teams</title>
      <link>https://www.hoettler.com/en/blog/asynchronous-communication</link>
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      <pubDate>Mon, 08 Dec 2025 00:00:00 GMT</pubDate>
      <category>Productivity</category>
      <description>Synchronous meetings destroy productivity. Learn how asynchronous communication makes your team more efficient and enables deep work.</description>
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      <media:content url="https://www.hoettler.com/images/blog/async-communication-cover-en.webp" medium="image" type="image/webp" />
      <media:thumbnail url="https://www.hoettler.com/images/blog/async-communication-cover-en.webp" />
      <content:encoded><![CDATA[<p><img src="https://www.hoettler.com/images/blog/async-communication-cover-en.webp" alt="A dial with one segment marked in colour as the cover image for the article „Asynchronous Communication: The Key to Productive Remote Teams“" /></p><p>Synchronous meetings destroy productivity. Learn how asynchronous communication makes your team more efficient and enables deep work.</p>]]></content:encoded>
    </item>
    <item>
      <title>Mob Programming: When the Whole Team Codes Together</title>
      <link>https://www.hoettler.com/en/blog/mob-programming</link>
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      <pubDate>Thu, 04 Dec 2025 00:00:00 GMT</pubDate>
      <category>Leadership &amp; Teams</category>
      <description>One computer, one driver, the whole team. Mob Programming sounds inefficient – but often it's faster and produces better code. Here's how it works.</description>
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      <media:content url="https://www.hoettler.com/images/blog/mob-programming-cover-en.webp" medium="image" type="image/webp" />
      <media:thumbnail url="https://www.hoettler.com/images/blog/mob-programming-cover-en.webp" />
      <content:encoded><![CDATA[<p><img src="https://www.hoettler.com/images/blog/mob-programming-cover-en.webp" alt="Three abstract figures side by side, one highlighted as the cover image for the article „Mob Programming: When the Whole Team Codes Together“" /></p><p>One computer, one driver, the whole team. Mob Programming sounds inefficient – but often it's faster and produces better code. Here's how it works.</p>]]></content:encoded>
    </item>
    <item>
      <title>Flow State for Developers: Getting Into the Productivity Tunnel</title>
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      <pubDate>Mon, 01 Dec 2025 00:00:00 GMT</pubDate>
      <category>Productivity</category>
      <description>Flow is the state of highest productivity. Learn the science behind it and practical techniques to regularly get into flow as a developer.</description>
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      <content:encoded><![CDATA[<p><img src="https://www.hoettler.com/images/blog/flow-state-entwickler-cover-en.webp" alt="A dial with one segment marked in colour as the cover image for the article „Flow State for Developers: Getting Into the Productivity Tunnel“" /></p><p>Flow is the state of highest productivity. Learn the science behind it and practical techniques to regularly get into flow as a developer.</p>]]></content:encoded>
    </item>
    <item>
      <title>Deep Work: How to Find True Focus in a World Full of Distractions</title>
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      <pubDate>Thu, 27 Nov 2025 00:00:00 GMT</pubDate>
      <category>Productivity</category>
      <description>Shallow work fills the day, deep work delivers results. Learn Cal Newport's principles for concentrated work in the tech industry.</description>
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      <media:content url="https://www.hoettler.com/images/blog/deep-work-fokus-cover-en.webp" medium="image" type="image/webp" />
      <media:thumbnail url="https://www.hoettler.com/images/blog/deep-work-fokus-cover-en.webp" />
      <content:encoded><![CDATA[<p><img src="https://www.hoettler.com/images/blog/deep-work-fokus-cover-en.webp" alt="A dial with one segment marked in colour as the cover image for the article „Deep Work: How to Find True Focus in a World Full of Distractions“" /></p><p>Shallow work fills the day, deep work delivers results. Learn Cal Newport's principles for concentrated work in the tech industry.</p>]]></content:encoded>
    </item>
    <item>
      <title>Why Technical Excellence Alone Doesn't Create Wealth</title>
      <link>https://www.hoettler.com/en/blog/why-technical-excellence-alone-doesnt-create-wealth</link>
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      <pubDate>Mon, 24 Nov 2025 00:00:00 GMT</pubDate>
      <category>AI &amp; Automation</category>
      <description>Markets don't reward complexity – they reward outcomes. Why the best experts rarely become the wealthiest.</description>
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      <content:encoded><![CDATA[<p><img src="https://www.hoettler.com/images/blog/technical-excellence-cover.webp" alt="Person balancing technical expertise and business success" /></p><p>Markets don't reward complexity – they reward outcomes. Why the best experts rarely become the wealthiest.</p>]]></content:encoded>
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