Digital Sovereignty for Enterprises: Cloud, AI, and Data Control in Europe
"Our data is on AWS" – a sentence that will raise more questions in the future. The EU is pushing digital sovereignty, and companies need to position themselves.
What does this mean concretely? What decisions are pending? And how do you find the balance between innovation and independence?
What Is Digital Sovereignty?
Digital sovereignty means:
- Control over your own data – Where is it, who has access?
- Technological independence – No critical dependency on single vendors
- Legal certainty – Which law applies to my data?
- Strategic capability – Can we switch if needed?
Why Now?
Political drivers:
- EU Data Act in effect
- AI Act with transparency requirements
- CLOUD Act conflict (US authority access to EU data)
- Geopolitical tensions
Economic drivers:
- Rising cloud costs
- Vendor lock-in becomes expensive
- Customers ask about data locations
- Tenders require EU hosting
The Dimensions of Digital Sovereignty
Dimension 1: Cloud Infrastructure
Current reality:
- ~70% of EU cloud market with US hyperscalers
- AWS, Azure, Google dominate
- Few European alternatives at enterprise scale
Options for companies:
| Option | Advantages | Disadvantages |
|---|---|---|
| US Hyperscaler (Standard) | Features, scalability, ecosystem | CLOUD Act, dependency |
| US Hyperscaler (EU Region) | Features + EU location | Legal uncertainty remains |
| European Cloud (OVH, Hetzner, IONOS) | EU law, independence | Fewer features, smaller ecosystem |
| Sovereign Cloud (MS Azure, Oracle) | US features + EU control | Premium pricing |
| On-Premise | Full control | Scalability, effort |
| Hybrid | Flexibility | Complexity |
Recommendation by use case:
| Use Case | Recommendation |
|---|---|
| Development/Test | US Hyperscaler (cost-effective) |
| Production, non-sensitive | US Hyperscaler EU region |
| Sensitive data | European Cloud or Sovereign Cloud |
| Highly sensitive/regulated data | On-Premise or German Sovereign Cloud |
Dimension 2: Software & SaaS
The problem:
- Microsoft 365, Google Workspace, Salesforce – all US-based
- Alternatives exist but often less convenient
- Switching costs are high
Alternatives landscape:
| US Solution | European Alternative | Maturity |
|---|---|---|
| Microsoft 365 | Nextcloud, Open-Xchange | Medium |
| Google Workspace | Nextcloud, Tutanota | Medium |
| Salesforce | SAP CRM, Odoo | Good (Odoo), Complex (SAP) |
| Slack | Mattermost, Element | Good |
| Zoom | BigBlueButton, Jitsi | Medium |
| AWS | OVH, Hetzner, IONOS | Good (basic), less (enterprise) |
Pragmatic approach:
- Identify critical data
- For critical areas: Evaluate EU solutions
- For less critical: US solutions with additional measures
- Document exit strategies
Dimension 3: AI & Data
Special challenge:
- ChatGPT, Claude, Gemini – all US-based
- Training data question: Does my data flow into training?
- Inference in US data centers
- No fully sovereign enterprise LLMs
Options:
| Approach | Description | Sovereignty |
|---|---|---|
| OpenAI/Anthropic Enterprise | Opt-out for training, US hosting | Low |
| Azure OpenAI (EU) | EU hosting, MS control | Medium |
| Open Source (Llama, Mistral) | Self-hosting possible | High |
| European LLMs (Aleph Alpha) | Fully EU | Very high |
| On-Premise LLMs | Own infrastructure | Maximum |
Recommendation:
- For general use: Enterprise versions with opt-out
- For sensitive data: EU-hosted solutions
- For critical applications: Open source or on-premise
Dimension 4: Network & Connectivity
Often overlooked:
- Internet routing frequently through US
- DNS predominantly US-controlled
- CDNs (Cloudflare, Akamai) US-based
Measures:
- Evaluate EU CDNs (Bunny.net)
- DNS redundancy with EU providers
- Direct peerings where possible
- Check routing policies
GAIA-X: The European Approach
What Is GAIA-X?
GAIA-X is an initiative for a federated, sovereign data ecosystem:
- Common standards and rules
- Interoperability between providers
- Transparency about data processing
- European values
Current Status
Positive:
- Framework for data sovereignty
- Growing ecosystem
- Industry-specific data spaces (Catena-X for automotive)
Challenge:
- Complex governance
- Slow implementation
- Few concrete products for SMBs yet
Relevance for Companies
Relevant now:
- Automotive (Catena-X)
- Healthcare
- Public sector
Future relevance:
- All industries with data exchange needs
- Companies with public contracts
- Regulated industries
Practical Implementation: The Sovereignty Roadmap
Phase 1: Assessment (Month 1)
Create data inventory:
| Data Type | Sensitivity | Current Location | Criticality |
|---|---|---|---|
| Customer data | High | AWS EU | Critical |
| Emails | Medium | Microsoft 365 | High |
| Development | Low | GitHub | Medium |
| HR data | High | Personio (EU) | High |
Document dependencies:
- Which vendors are irreplaceable?
- What happens if a vendor fails?
- How expensive would a switch be?
Phase 2: Strategy (Month 2)
Classification:
| Level | Requirement | Measures |
|---|---|---|
| Green | Non-critical | Status quo acceptable |
| Yellow | Important | EU hosting, DPA |
| Orange | Sensitive | Prioritize EU providers |
| Red | Critical | Maximum sovereignty |
Create roadmap:
- Identify quick wins
- Plan medium to long-term measures
- Allocate budget
- Clarify responsibilities
Phase 3: Quick Wins (Month 3-4)
Immediately implementable:
- Activate training opt-outs (ChatGPT Enterprise, etc.)
- Review and renegotiate DPAs
- Backup strategy for critical SaaS
- Data location documentation for customers/audits
- Password manager to EU solution (Bitwarden EU)
Phase 4: Structural Changes (Month 5-12)
Medium-term measures:
-
Email migration (if desired)
- Exchange Online → Mailbox.org or Proton Business
-
Cloud diversification
- Critical workloads on EU providers
- Multi-cloud architecture
-
Adjust AI strategy
- EU LLMs for sensitive applications
- Open source for on-premise needs
-
Document exit strategies
- For every critical vendor
- Including data export processes
Cost-Benefit Analysis
Typical Additional Costs
| Measure | Additional Cost (Estimate) |
|---|---|
| EU Cloud instead of US Hyperscaler | +10-30% |
| Sovereign Cloud | +20-50% |
| EU SaaS alternatives | +0-30% (often cheaper) |
| On-Premise LLM | +50-100% initial, -50% ongoing |
| Migration/Transition | Project-dependent |
Quantify Benefits
Direct benefits:
- Compliance with EU regulation (avoid fines)
- Reduced vendor lock-in risk
- Negotiating power in contracts
Indirect benefits:
- Customer preference for EU providers
- Public contracts (often EU hosting required)
- Reputation protection
- Lower geopolitical risks
Industry-Specific Requirements
Financial Services
- BaFin requirements for outsourcing
- DORA (Digital Operational Resilience Act)
- Often: On-premise or dedicated infrastructure
Healthcare
- Special protection requirements (Art. 9 GDPR)
- Gematik requirements
- Tendency toward German providers
Public Sector
- Procurement law favors EU providers
- BSI requirements
- Increasingly: Open source preference
Industry/Manufacturing
- Catena-X for automotive
- Protect trade secrets
- Consider OT/IT convergence
Checklist: Digital Sovereignty
Immediately
- Create data inventory
- Document vendor locations
- Activate training opt-outs
- Check DPAs
Short-term (3 months)
- Classify critical data
- Document exit strategies
- Evaluate EU alternatives
- Create roadmap
Medium-term (12 months)
- Implement quick wins
- Pilots with EU providers
- Develop multi-cloud strategy
- Implement AI governance
Long-term
- Structural migration where sensible
- Regular reviews
- Regulatory monitoring
- Share best practices
Conclusion
Digital sovereignty is not all-or-nothing. It's a spectrum on which every company must position itself.
The three most important steps:
- Know what you have – Data, dependencies, risks
- Prioritize – Not everything is equally critical
- Act pragmatically – Quick wins first, plan strategic measures
EU regulation will continue to increase. Those who start today have an advantage.
Need support with cloud and sovereignty strategy? We help with assessment, roadmap, and implementation. Get in touch


