— Topic
Strategy & Business
Build vs. buy, process cost, ROI. How to justify technical decisions when someone ends up paying for them.
11 articles
The Dabbawala Principle: 5,000 Carriers, No Computer, and the Flaw in the Efficiency Story
For 130 years Mumbai's dabbawalas have delivered hundreds of thousands of hot lunches to the right desk, on time, every working day. No app, no control room, no literacy required. The famous error rate, however, was never measured. What the system actually does is something else. And it comes at a price.
Spider-Man in the Cockpit: When Success Is Only Administered
BMW is playing film promos on the screens of cars that cost 100,000 euros. Two weeks earlier, its automotive margin fell to 2.3 percent. Both are the same story. With an interactive timeline from 2020 to today.
What a Token Really Costs, and Why the Value Number Misleads
Add up your AI subscription and you get a high API-equivalent value. The number is real, but it means less than it promises.
Over Budget, Behind Schedule, Off Target: Why Software Projects Fail
Why so many software projects run over budget and behind schedule, and why unclear requirements are almost always the real cause. With the latest figures.
Pricing Psychology for SaaS: Why Customers Pay What They Pay
Pricing isn't math – it's psychology. Learn the cognitive principles behind successful SaaS pricing strategies.
Jobs to Be Done: The Job Explains Nothing. The Switch Does.
The milkshake story is the most quoted anecdote in product development and the least useful one. What actually carries Jobs to Be Done is the part nobody quotes: the switch, the four forces, and the question of what the customer fired to make room for you.
SEO for Tech Blogs: Finding Keywords Without Expensive Tools
Free keyword research methods for developers and tech bloggers. With step-by-step guide.
Technical SEO Checklist for Developers (2026)
Crawling, Core Web Vitals, Schema Markup - everything developers need to know about technical SEO. With code examples.
Digital Sovereignty for Enterprises: Cloud, AI, and Data Control in Europe
The EU is serious about digital independence. What this means for your cloud strategy, AI decisions, and software choices.
Build vs. Buy: The Decision Framework for Tech Teams
When to build yourself, when to buy? Systematic decision guide with cost calculator and practical examples.
Conway's Law: Why Your Architecture Mirrors Your Org Chart
Organizations design systems that copy their communication structure. Learn how to understand Conway's Law and use it for better architecture.